The initiative taken by the Fairtrade Foundation to provide equal trade oppertunities to the famers of developing countries is commendable.

This is an important step in makinng a commitment towards collective social responsibility.

We need to make collective efforts to march towards a fair, safe and clean future.

This is only possible through sincere efforts to bridge the gap between rich and poor.

Social equality can only be achieved by providing equal opportunities and not by providing financial aid as this is common knowledge that cash for the needy is usurped by those in power.

Fairtrade is providing a platform to the farmers trapped in trade poverty to display and sell thier goods in wide range of markets and thus ensuring than those working hard get their dues.

People buying these goods are also discharging their duty towards a brighter future for the mankind as well as planet earth.

But we still have a long way to go. This model for fairtrade needs to be replicated in the field of enrgy saving cost effective methods of production with least pollution.

More than 2500 retail products are being sold through Fairtrade and the nubers are bound to increase with time.

This is a small step to break the vicious cycle of poverty in poor countries. Everyday , we read about farmers committing suicide and urban migration.

There are starvation deaths and malnutrition.Fairtrade Foundation can study these trends to identify the geo- politital areas needing help on priority basis and make sincere efforts to provide them much needed services.

There is also need to create the awareness omongst the target beneficiaries about the opportunities available.

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